📈 Sales and Marketing – Spelling & Vocabulary
📝 Exercise 1: Spot the Spelling Mistake
In the following sentences, each one contains a spelling mistake related to sales and marketing language. Identify and correct the error.
- The market for cell phones is very cowded. (Correct spelling: crowded)
- We’ve found a nich in the market. (niche)
- Find it in our latest brocure. (brochure)
- The must-have opmarket accessory. (upmarket)
- After extensive reserch. (research)
- Great deal of advertiseing. (advertising)
- Launching a major campain. (campaign)
- We’re going to premote it. (promote)
- There are going to be comercials. (commercials)
- And advertisments in newspapers. (advertisements)
- See one of our giant billyboards. (billboards)
- Pop-ups coming on your screen – not plop-ups. (pop-ups)
- We’ll send mailshoots. (mailshots)
- Make some sponsership deals. (sponsorship)
- Get someone to endoarse it. (endorse)
- Posters at every pont of sale. (point)
- Major retale outlet. (retail)
- Give their pich to customers. (pitch)
- Special offers and disconts. (discounts)
- Lots of giveways. (giveaways)
- Limited to the dommestic market. (domestic)
- Catch on in the expot market. (export)
- Our overseas raps. (reps)
- Made under franshise. (franchise)
- Smell-O-Phone merchantising. (merchandising)
- Carry the famous brant. (brand)
- Come in unique pakaging. (packaging)
- Check out our latest cattalog. (catalog)
- It’s just hyp. (hype)
- Just a fat. (fad)
- Our competiton is worried. (competition)
- I can canvince you to buy one. (convince)
- You’ll need a lot of perswading. (persuading)
📚 Key Marketing Vocabulary – Match the Term
Match the definitions below with the correct marketing term.
- A detailed list of products or services, often with pictures, prices, etc. → Catalog
- To say publicly that you support something or approve of it. → Endorse
- The box or packet that a product is sold in. → Packaging
- The place where a product or service is sold directly to the public. → Point of sale
- The things that somebody says to encourage you to buy something. → Sales pitch
- Something that is very popular for a short time. → Fad
- An excessive claim in advertising. → Hype
- The people or companies who sell a similar product or service as you. → Competition
- The name of a well-known product. → Brand
- A reduction in price. → Discount
- Giving money to a group for the right to advertise. → Sponsorship
- Mass information sent by post. → Mailshot
- More expensive, appealing to the wealthy market. → Upmarket
- Send goods abroad. → Export
