Marketing Vocabulary

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Need to brush up on English marketing terms for a project, meeting or an upcoming trip? Here’s a list of common marketing vocabulary that every ESL speaker should have learned from their business language software and are keeping in their arsenal.

Brand. A noun that denotes a type of product made by a particular company (e.g. “Our brand of soap was first in sales last year.”)

Brand Identity. A noun that encapsulates how a company wants consumers to see its products. Are you a luxury item, a product for technical types, a bargain, or something intended for women?

Brand Image. In contrast, with “brand identity,” this refers to how consumers actually perceive your products (e.g. “We need to change our brand image.”).

Launch. A verb that’s used to refer to the introduction of a new product, along with a complete advertising and marketing effort (e.g. “During the launch of our new product next month..”).

Consumer. A noun that refers to a person who buys the company’s products (good and services)both in retail and wholesale (e.g.”Our consumers were unhappy with the price hike.”).

End User. A noun that refers to a consumer who uses a product, instead of selling it (e.g. “The end-user feedback was very positive.”).

Market Research. A noun that describes the process of collecting and processing information about customers, primarily concerning their feelings and attitudes about a particular product (e.g. “Market research indicates that consumers want more of the old version.”)

Public Relations. A noun that refers to the act of creating and maintaining a positive image for your company in the eyes of both customers and the general public.

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